Advertisements
advice / food / Food Halo / Health / health benefits / Health Coach / Health Halo / healthy / myth / nutrients / nutrition / Nutrition Education / protein / Uncategorized

Health Halo Words To Lookout For

Health buzzwords like ‘protein’, ‘paleo’ and ‘organic’ are used in healthcare marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.

Inaccurate health messages can be dangerous as they:

  • don’t help to educate consumers to make informed health decisions, and
  • are often in conflict with the credible, accurate health information we write.

    health buzzwords and the health halo effect

Health buzzwords, perceptions, and myths

To ensure consumers make healthier choices, it’s our obligation as health writers to understand the misinformation in the industry – so we can break down false perceptions and demystify health information.

Nutritional information conveyed in food advertising is one aspect of health information that can be misleading.

Nutrient content claims can affect perception and influence consumer judgment about healthy food.

Single nutritional claims can also give deceptive information, known as a ‘health halo’ effect in food advertising.


How Do Health Buzzwords Create A ‘health halo’ Effect In Food Advertising?

A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have positive impressions of the product.

The ‘health halo’ affects impression formation and judgment in consumers, changing their perceptions of the overall healthfulness of certain foods.

Health halos in food advertising can occur from short messages on food packaging about the health benefits of grocery items.

The US FDA has described front-of-package messages as a provider of key nutrient information that can be quickly and easily interpreted by consumers. [1]

For example, product labels containing the words ‘low fat’, ‘organic’ and ‘gluten-free’ are often incorrectly perceived as healthy choices and play a key role in consumer purchasing behaviours.

These words play on society’s focus on the quantities of nutrients in foods as a marker of health status.


The Study Highlights The Impact Of ‘health halos’ From Food Packaging

US researchers recently studied the front-of-package labeling on protein pars for its ‘health halo’ effect on healthfulness perceptions.

The New York research team investigated health halo effects of a product defined by its healthy nutrient (‘protein bar’) and its nutrient content claim (‘good source of protein’).

The researchers found these products were perceived as having an increased protein content and as healthier overall.

The researchers also noted that the title ‘protein bar’ significantly altered the perception of the healthiness of the food.

The word ‘protein’ in the title increased perceptions of fiber and iron, demonstrating the health halo effect of nutrient information from the package label ‘protein bar’.


How Can We Lessen The Impact Of Misleading Health Buzzwords?

The halo effect theory predicts consumers tend to overgeneralize from specific health claims, particularly when claims relate to positive perceptions.

However, in the food industry, it is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional value.

This doesn’t mean we should avoid words such as organic or paleo diets – it means we need to make sure our audience understand the meaning and appropriate contexts of these health buzzwords.

By addressing perceptions and myths, we can collectively improve the quality of available health information and help consumers make informed health decisions.

References

Final Thoughts

I hope you enjoyed today’s post? If you have any questions about today’s post, any past post or questions, in general, please feel free in reaching out. You can ALWAYS find my email in the “Thank You” section and you can also ALWAYS find all of my social media links in the “Where You Can Follow Me” section. If you or someone you may know is looking for one on one coaching or just looking for advice on how to jump-start a healthy lifestyle or how to stay on track during the holidays you can find all of my links which are ALWAYS provided in the “Thank You” section and in the “Where You Can Follow Me” section.


Thank You

I do hope you stick around as I put out different types of content I try to post educational, Informative things that everyone can learn from. I am learning what people like to read and what people don’t. The one thing you will get from me Is honesty. If I post something It’s because I believe In It no matter If It’s a beauty review, recipe post, or just me posting a random post.

If you are a company or a person who would like to reach out so we can work together you can reach me here. Leighlei2009@gmail.com

I just want to say Thank you to all of those who read, view, like, comment, and subscribed to my blog It means the world to me ❤️️

………………………………………………………………………………………………………….

➡️Where you can follow me⬅️

Check me out on Medium:

https://medium.com/@AmandaExplains

Bloglovin’ :Amanda Explains It

Bumble Bizz: Amanda

Poshmark: AmandaLei

Pinterest: Amanda Explains It

Steller: AmandaLei

Instagram: Amanda Explains It

Twitter: Amanda Explains It

Snapchat: amandaleilei (CoffeeandGlutenFree)

NO SERIOUSLY FOLLOW ME 🙂

 

 

Advertisements

Author

leighlei2009@gmail.com
Hello, my name Is Amanda and I'm the woman behind AmandaExplainsIt. I'm a Free Spirit, coffee sipping blogger and I embrace all of the messy parts of life.I'm a mommy of two precious doggies and an advocate for food allergies, animals, and nutrition In real life. I've always loved writing and writing a blog fulfills that. I'm all about spirituality and going with the flow of things. I'm new to the beauty world and I'm excited to share what I learn along the way. Come back often because I post often and I post things related to but not limited to Beauty Reviews, Product Reviews, Spirituality, Nutrition and Food Allergies, and Gluten-Free Recipes. If you like what you read let's be friends. ~XOXO A.

Leave a Reply

Your email address will not be published.